Market Size and Growth Trends
In 2025, the market size for core outdoor sports equipment in China reached 328.6 billion yuan, a year-on-year increase of 12.4%. This marked the fifth consecutive year of double-digit growth-significantly outpacing the average growth rate of total retail sales of consumer goods-making it one of the fastest-growing segments in the domestic consumer market. Industry momentum continues to rise in 2026, with the domestic outdoor market projected to achieve a compound annual growth rate (CAGR) of over 15% over the next three years.
Consumer and Product Trends
Distinct Consumer Segmentation: The market exhibits price polarization; while the budget segment (items under 800 yuan) holds a large market share, competition is fierce, whereas the mid-to-high-end segment (800–2,000 yuan and above) is growing more rapidly. Over 60% of consumers purchase outdoor apparel for urban commuting and daily leisure rather than professional outdoor sports, marking a successful crossover of products from specialized gear to urban lifestyle staples.
Product Upgrading: Professional performance and lightweight designs have become core competitive factors, while trendy aesthetics are also prioritized to meet the demand for versatile styling across various scenarios.
